Kia 417

Ottawa's #1 Highest Rated Dealership

Challenges & Objectives

/ Project Overview

As one of Ride Automotive Group’s flagship stores, Kia 417 required a digital presence that matched its top-performing status in Ottawa. Our in-house team led the redevelopment of the website with one clear goal: create a faster, smarter, and more conversion-driven experience to support lead generation and new vehicle sales in a competitive market with reduced foot traffic.

/ Challenges

  • Building a performance-first site to offset reduced in-person dealership traffic

  • Creating a seamless bilingual experience tailored to Ottawa’s diverse audience

  • Integrating real-time inventory, CRM systems, and marketing tools for faster response and reporting

/ Objectives

  • Launch a custom-built, mobile-optimized website that loads fast and converts

  • Improve organic visibility across Ottawa, Gatineau, and surrounding regions with localized SEO

  • Centralize digital tools to support new car specials, trade offers, and finance applications

  • Reinforce Kia 417’s reputation as Ottawa’s #1-rated Kia dealership with a bold, modern user experience

/ The Results

Kia 417 is now recognized as Ottawa’s top-performing Kia dealership, backed by strong digital growth, a modern customer experience, and consistent leadership in sales and service across the region.